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Meta Ads, run like a business decision.

Structured Facebook and Instagram advertising, built on testing, measurement and the numbers your business actually feels.

Discuss Your Meta Ads Need tracking only?

01 — Scope

What’s included.

Included

  • Campaign strategy
  • Lead generation & conversion campaigns
  • Retargeting
  • Creative & audience testing
  • Lead quality, CPA & ROAS reporting
  • Tracking & Conversion API setup

Results depend on your offer, market and budget, so I don’t promise fixed ROAS, CPL, leads or sales.

Best for

  • Service businesses
  • E-commerce brands
  • Advertisers whose results have stalled

Who does the work

I lead strategy and key decisions. Depending on scope, the Roicket Agency team supports execution.

02 — Approach

Judged by what it returns.

Campaigns are planned, tracked and optimized around business results, not vanity metrics.

What I optimize for

  1. Cost per lead
  2. Qualified lead quality
  3. Cost per acquisition
  4. Sales & conversion rate
  5. ROAS
  6. Return on marketing investment

How I approach an account

  1. Build around the offer and funnelObjectives, structure and budget should match how the business actually sells.
  2. Judge leads on quality, not just volumeMore leads are not useful if the right people are not converting.
  3. Test creative and audiences deliberatelyHooks, formats and audiences are tested with a clear reason, not random changes.
  4. Get measurement right firstTracking should be reliable so Meta and your reporting are working from the same data.

How I use AI

AI-assisted analysis. Human decisions.

AI and a custom agent support the workflow; I remain responsible for the work.

This is not automated advertising.

AI supports

  • Research
  • Campaign & performance analysis
  • Testing ideas
  • Creative suggestions
  • Workflow speed

I stay responsible for

  • Strategy
  • Validation
  • Final decisions
  • QA
  • Client communication

03 — Process

How an engagement runs.

  1. UnderstandYour business, offer, audience and current numbers.
  2. PlanChannels, funnel and the metrics that define success.
  3. ExecuteCampaigns, tracking and creative, built and launched.
  4. OptimizeMeasure honestly, keep what works and cut what doesn’t.

04 — Meta Commerce

Facebook & Instagram Shop support.

Shop setup and troubleshooting, from catalogs and product feeds to Shopify integration and Commerce Manager eligibility issues.

Ask about Shop support
Instagram Shop setup

“This is the best work I have ever received and acquired from five. The seller not only got my Instagram shop approved and fixed after four different sellers failed. He also worked within my budget and took care of me went above and beyond to delivery satisfaction, and for a really good price. You will not regret working with him.”

nicolezaya2 · United States · Fiverr review

Measurement comes first.

Pixel, Conversion API, GTM and GA4 can also be set up or fixed on their own, without ongoing ad management.

Tracking & Marketing Systems

05 — FAQ

Meta Ads questions.

There is no universal budget. It depends on your market, location, offer, campaign objective, competition and available creative. I review the business first before recommending a testing budget.

No. Meta advertising spend is paid directly to Meta and is separate from my management or service fee.

No. Results depend on several factors, including the offer, market, budget, creative, website or landing page, sales process and follow-up. I focus on structured testing, measurement and optimization rather than unrealistic guarantees.

No. AI supports the work; strategy and final decisions remain human-led.

Usually business information, offer details, Meta Business Portfolio access, ad account access, website or landing page, tracking access where needed, existing campaign history and brand assets.

Contact

What do you need help with? Let’s talk.

Tell me which service you need, a little context and any relevant links. I’ll let you know whether I can help.

Message me directly

  1. Send a short enquiryTell me what you need help with, the service and any relevant context or links.
  2. I review your enquiryI review the details and discuss any questions with you.
  3. We agree the next stepWe agree what I can help with before work begins.
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Independent specialist. Not affiliated with Meta. Recovery outcomes and timelines are never guaranteed.
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